Getting ready for our focus group Jonty has been making question for them so that we can adapt our digipak and website in a way that would be better for our final products. Jonty's questionnaire is below:
Their response
Key Points (Digipak)
- They believed the digipak seemed electronic, indie/rock.
- They said that the digipak was similar to artists such as, Disclosure, Flume, Sbtrkt.
- More of a pattern on the disc area.
- They said the digipak may need a darker design.
- They also said that the inside portrait needs to be more modern (clothing).
- Finally, they said that the inside of the digipak needed to be more minimalistic.
Key Points (Website)
- They said that we should change the fonts to more of an EDM style as it seems too punk and rap.
- They liked the artist name.
- Have a lighter background to link with the digipak.
- Have performance shots.
- More minimalistic.
- Change the clip art banners to be more modern (EDM).
- The stills need coloured filters (not B&W).
Key Points (Video)
- They said it linked to the digipak but not as much much linked to the website.
The video that we showed our focus group:
The website that we showed our focus group:
The website that we showed our focus group:
The digipak that we showed our focus group is below:
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