Stage 1: The Conceptual Stage
This stage took place at the start of my A2 media studies course (September, 2016). This is where we presented 3 or 4 ideas of our own as concepts. From these ideas which I presented to my class I gained some feedback on them.
The main feedback points which I created was that location and lest would play a large part when reviewing a final product. For example for my first initial idea, it was discussed that the idea would need a specific/interesting location(s) for my idea to fully work. This was due to the idea that I would be able to burn through my shots very quickly and, therefore, the audience would get bored and dislike the video. This was a similar situation with my second idea as I would need to generate very aesthetically pleasing and fascinating shots to fulfil the full two-and-a-half minutes.
After this we all (as a class) presented our abstracts we got into our groups (Jonty, David and I) and received the feedback from our class about our initial ideas we would discuss our ideas and cut them down to just three, one each. These ideas we would then develop further. We chose to go forward with Jonty’s Skrillex song called Recess, David’s idea of having a split screen telling two stories but them linking in the end and I chose my Izzy Bizu song idea called White Tiger. After discussing as a group about creating two ideas which would need to be created we came to a conclusion of two ideas (shown below).
The main feedback points which I created was that location and lest would play a large part when reviewing a final product. For example for my first initial idea, it was discussed that the idea would need a specific/interesting location(s) for my idea to fully work. This was due to the idea that I would be able to burn through my shots very quickly and, therefore, the audience would get bored and dislike the video. This was a similar situation with my second idea as I would need to generate very aesthetically pleasing and fascinating shots to fulfil the full two-and-a-half minutes.
After this we all (as a class) presented our abstracts we got into our groups (Jonty, David and I) and received the feedback from our class about our initial ideas we would discuss our ideas and cut them down to just three, one each. These ideas we would then develop further. We chose to go forward with Jonty’s Skrillex song called Recess, David’s idea of having a split screen telling two stories but them linking in the end and I chose my Izzy Bizu song idea called White Tiger. After discussing as a group about creating two ideas which would need to be created we came to a conclusion of two ideas (shown below).
Stage 2: The Pitching Stage
We pitched these two ideas to Luke to receive a ‘green light’ for at least one of our ideas or any sort of development we could do to give our ideas more in depth detail to really show it as a final product. This proved to be use of audience feedback as after we pitched these ideas we to Luke he gave us some true and helpful concepts for our ideas. This is shown below, as it was discussed on the blog straight after the pitch so that I could provide the most in depth and important feedback of which he gave us. This audience feedback proved effective due to the fact that after the feedback we met up as a group and discussed the ideas as a whole and if we felt as if the were the best products we could do. We came to a conclusion that we would start from scratch and develop with different concepts.
One main piece of feedback which I picked up and felt that was a point which I needed to focus on was that we needed to make sure that we were focusing and staying on the genre of of our song. The foam strand of this video caused a few problems, including this and the idea there would problems with the shoot day as due to there being water involved we wouldn't have many options with lighting as its electricity and water. Furthermore, this would mean that it would be very difficult to keep continuity (even though it is a music video).
After we had created a brand new idea we went straight back to Luke to discuss our new idea. To give some more help we also spoke to our lighting manager (George) which allowed us another view of an audience member of my video. This use of audience feedback came to a conclusion of taking away a narrative, which we had, and replacing it with the use of a set of the artist and his ‘crew’ (band). Along with this we discussed the element of the dancers and this was shown to be effective as the feedback we received was all positive feedback and we also collected some additional ideas which we could use in our video, such as costume. Post-pitch my group and I discussed the feedback to generate some of the new ideas we could add into the video, in preparation to the test shoot. We came up with the idea of a graphic match amongst the dancing.
Stage 3: The Prototype Stage
We created a prototype of our final product so that we could test out how our concepts would actually look on film and how it would fit with the music. The test footage was shown to my class to gain some audience feedback, so that my group and I would be able to adapt/do to give the audience what they want. The feedback we received was recorded and I pulled out the key points of what our class and teacher liked and disliked (shown below):
In reason to this my group and I developed our idea even further to make sure that we would be communicating with our audience in the right way to connote the genre of our artist. For example, due to our feedback emphasising on the use of the graphic match positively, we made it the main part of our video (the use of discontinuity editing). Also when we presented this test footage our song was 2:50 minutes long and it felt that for the 50 seconds over 2 minutes our audience was going to get bored and 'switch off' making them have a bad opinion to the video. Due to this criticism we cut down the video to appeal our audience, however, we did take some group knowledge into account that with the footage we needed to cover we felt not to cut it down too much.
Stage 4: The Rough Cut Stage
Once we had a rough cut of the edited video, which I had done, the homepage, which Jonty had created and the digipak, which David made, we presented our products to a focus group of young adults (within our artist's audience age range). We did the focus group for about 15 minutes.
To set up the focus group we discussed (together) that there would need to be specific questions to ask them, for the correct feedback which we needed, such as how our products complimented and worked with each other as a promo package.
The key feedback of the focus group is shown below:
From this feedback of our focus group the main part which could have been a small issue is if there was any part of our main product which had a problem with but they didn't have any trouble with and there was no need for the change of the video. The only area which included the video, which the focus group picked up on, was that they felt that it didn't link to the website as well as it did to the digipak. From this information the website was developed to give off the same ideology about our artist. Another example of feedback which we gained from this focus group was where they spoke about the minimalism of the digipak and how on the inside of the (rough) digipak which we presented there was quite a lot going on, with the large image of our artist and the colour strips. On behalf of this feedback David changed the digipak to make it more minimalistic by taking away the colour strips and the still of our artist. However, David and I performed research into similar stars in this genre and their inside page of their digipaks and changed our product according.
We pitched these two ideas to Luke to receive a ‘green light’ for at least one of our ideas or any sort of development we could do to give our ideas more in depth detail to really show it as a final product. This proved to be use of audience feedback as after we pitched these ideas we to Luke he gave us some true and helpful concepts for our ideas. This is shown below, as it was discussed on the blog straight after the pitch so that I could provide the most in depth and important feedback of which he gave us. This audience feedback proved effective due to the fact that after the feedback we met up as a group and discussed the ideas as a whole and if we felt as if the were the best products we could do. We came to a conclusion that we would start from scratch and develop with different concepts.
One main piece of feedback which I picked up and felt that was a point which I needed to focus on was that we needed to make sure that we were focusing and staying on the genre of of our song. The foam strand of this video caused a few problems, including this and the idea there would problems with the shoot day as due to there being water involved we wouldn't have many options with lighting as its electricity and water. Furthermore, this would mean that it would be very difficult to keep continuity (even though it is a music video).
After we had created a brand new idea we went straight back to Luke to discuss our new idea. To give some more help we also spoke to our lighting manager (George) which allowed us another view of an audience member of my video. This use of audience feedback came to a conclusion of taking away a narrative, which we had, and replacing it with the use of a set of the artist and his ‘crew’ (band). Along with this we discussed the element of the dancers and this was shown to be effective as the feedback we received was all positive feedback and we also collected some additional ideas which we could use in our video, such as costume. Post-pitch my group and I discussed the feedback to generate some of the new ideas we could add into the video, in preparation to the test shoot. We came up with the idea of a graphic match amongst the dancing.
Stage 3: The Prototype Stage
We created a prototype of our final product so that we could test out how our concepts would actually look on film and how it would fit with the music. The test footage was shown to my class to gain some audience feedback, so that my group and I would be able to adapt/do to give the audience what they want. The feedback we received was recorded and I pulled out the key points of what our class and teacher liked and disliked (shown below):
In reason to this my group and I developed our idea even further to make sure that we would be communicating with our audience in the right way to connote the genre of our artist. For example, due to our feedback emphasising on the use of the graphic match positively, we made it the main part of our video (the use of discontinuity editing). Also when we presented this test footage our song was 2:50 minutes long and it felt that for the 50 seconds over 2 minutes our audience was going to get bored and 'switch off' making them have a bad opinion to the video. Due to this criticism we cut down the video to appeal our audience, however, we did take some group knowledge into account that with the footage we needed to cover we felt not to cut it down too much.
Stage 4: The Rough Cut Stage
Once we had a rough cut of the edited video, which I had done, the homepage, which Jonty had created and the digipak, which David made, we presented our products to a focus group of young adults (within our artist's audience age range). We did the focus group for about 15 minutes.
To set up the focus group we discussed (together) that there would need to be specific questions to ask them, for the correct feedback which we needed, such as how our products complimented and worked with each other as a promo package.
The key feedback of the focus group is shown below:
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