RED (2010), The Poster

RED Poster:

The Genre of the film can be seen through the poster due to the text type, colour and the images on the poster. I will analyse all different types of sections which can figure out the genre along with the target audience of the film.

Text type:

The size of the text is extremely large as it covers almost half of the poster to make it stand out, this size of text along with it all being in capitals makes it very loud and clear that the genre is an action or adventure film as it make the viewer of the poster feel very ‘en medias res’ (in the middle of the action) which straight aways gives the viewer that thrill and adrenalin rush of being in that environment. There is a Sub-heading which is “Still Armed. Still Dangerous. Still Got It.” which doesn't make a lot of sense as this is not a sequel to any film, this line intrigues you despite the text size it is in, however it is also in capital letters, which does make it feel as if it is important to read, but the title Red does stand for something and that is Retired and Extremely Dangerous.

Colour:

The colour of the poster is primarily RED, this links to the title Red and how it is the colour of blood and fire and it is associated with meanings of rage, anger, danger, malice, wrath, stress, action and determination. All these feelings and thoughts come to the head of the observer of this poster when it is seen. The colour red stands out a lot especially with a black background. The colour black in the poster doesn't make it feel any less dangerous and exhilarating, if anything it improves and strengthens those feelings towards this film and its poster.

Images:

The images on this poster are all in red and black, causing the feelings expressed in the section where I have spoken about the colour in the poster, and are all close up shots of different actors and actresses in the film. Two of them seem to have guns and weapons in them drawing more people to look are it and some to look away which leads to the target audience which I will talk about in the final section of this blog entry. These close up shots of the actors and actresses draw attention to the way they are feeling due to the way they look, for example you can see the genre of this film through their facial expressions as there are two serious images and one quite funny/intense image (this has tow side as it can be seen in two different views).

The Target Audience:

The target audience of this film (with evidence from the poster) would be those who enjoys a crime and an action film with a bit of comedy and it could, possibly, have explicit language meaning that it wont be suitable for children under the age of 12 when they are not accompanied by an adult (in the UK). 

Conclusion:

In conclusion the genre of this film poster “RED” can be identified through the colours used, the text sizes and font which is used along with the images that have been put into the poster, like facial expressions and props that they hold.